Former Costco Executive Launches First Ever Certified Organic Fast-Food Chain

A former Costco executive is launching America's first fast-food chain that has been certified organic by the USDA.

Erica Welton was a food buyer for Costco for 14 years before leaving to launch the restaurant chain, called The Organic Coup.

"We saw this huge shift happening at Costco with people purchasing more and more organic food," Welton told Business Insider.

Welton bought into the trend, as well, purchasing mostly organic and unprocessed foods for her own family.

But when she was pressed for time, she had few options for quick organic meals on the go.